Services

A partnership with an experienced firm like Lot+Ilk will ensure you have a branding strategy that is both realistic and effective. Our process will help you stand out in a crowded marketplace and bring you customers. We work with small to medium sized businesses and communities to propel their brands beyond the competition to get measurable results.

Brand Capabilities

At Lot+Ilk, we craft brand identities that capture the soul and vision of your business, and create a masterpiece that evokes emotion in your audience. Your brand identity will spark wonder, ignite passion, and leave a lasting impression on the world, becoming a work of art that represents your unique story and values. Let us help you create an inspiring brand identity that will make your business stand out and leave a lasting impact.

DISCOVERY & POSITIONING

During the initial phase of our process, we take the time to fully understand your property's vision and potential, as well as your team's priorities. Our aim is to align every aspect of our work with your business and brand objectives. We begin with in-depth market research and competitor analysis to gain a comprehensive understanding of the market landscape and identify opportunities for differentiation. Once we've synthesized this research and aligned it with your vision, we determine the most effective brand positioning that will resonate with your customers and drive results.

Customers & Experience
RESEARCH & Analysis‍
‍BRAND POSITIONING + REPOSITIONING

BRAND FOUNDATION

With your brand positioning as a reference point, we can lay the groundwork for your brand by creating your brand story. This narrative will communicate to your customers who you are, what your purpose is, and how your brand adds value to their lives. It serves as the foundation for building a strong and memorable brand identity.

BRAND STORY
core VALUES
BRAND PERSONALITY
BRAND or destination PROMISE

BRAND IDENTITY

After establishing your brand foundation, we'll move on to the creative execution phase to give your brand a tangible, external presence that will leave a lasting impression on your customers. This is crucial because it's through this external expression that your brand will be remembered and recognized by your target audience.

NAMING
BRAND IDENTITY + LOGO DESIGN
VISUAL AND VERBAL APPLICATIONS
REBRANDING & REFRESHES

CUSTOMER EXPERIENCE

During this phase, our focus is on creating impactful and memorable experiences for your customers that truly bring your brand to life. We work to operationalize and integrate your brand into every aspect of your business, from the interior design of your space to the interactions guests have with your staff. By doing so, we ensure that every touchpoint of your brand is consistent, authentic, and aligned with your overall brand strategy.

SERVICE CONCEPTS
INTERIOR DESIGN DIRECTION
DIGITAL OPERATIONS Direction

SALES SUPPORT

Your brand identity and marketing efforts are all-encompassing and extend to every aspect of your business. Our team helps you stand out at every touchpoint in the customer's decision-making journey, from eye-catching and functional packaging to websites that speak to your target audience's needs and interests. With our expertise, we equip you with the necessary tools to make a lasting impact on your customers throughout their journey with your brand.

BRAND LAUNCh
SIGNAGE
DIGITAL & WEB DEVELOPMENT
Packaging

Marketing Capabilities

All the planning in the world is wasted without proper execution. This is where vision becomes reality. We will discover the most effective ways of applying your brand and extending your reach, then craft the ideal messaging of those pieces.

We use proprietary software called Dryvr to allow you to take control of your marketing. Our all-in-one marketing management software allows us to generate you more leads, grow your brand, and make your marketing more affordable than our competition.

Reputation Management

An astounding 87% of consumers trust online review just as much as personal recommendations. Using our tools and systems, you can proactively be aware of and influence the perception of your business.

Review management
Missed Call Text Back
Call Tracking
Calendar Services
2-Way Social Messaging
2-Way SMS messaging
2-Way Email Messaging
Listing Management

Reselling

Repeat customers are worth more 10 times more than their initial purchase. They refer more customers to you and spend more per transaction. We our reselling system, we will target your first time customers and convert them into repeat customers.

WebChat
Lead Capture Forms
SMS Messaging
Social Messaging
Universal Inbox
Email marketing
Online Scheduling

Increasing Reach

To get consistent grown, your business must expand its reach with your target audience. The goal is to consistently make sure people know who you are and what services your offer, and to built a top-of-mind awareness in your audience. This will lead to scalable and predictable growth for your business.

Social Calendar
Facebook Ad management
GMB Management
Display Advertising

Retargeting

95% of prospects don't purchase the first time they visit your website. Retargeting recognizes people who have engaged with your brand and serves them ads and content to keep them engaged. These are the highest converting campaigns.

Retargeting ad Campaigns
Direct mail
Lead magnets
Funnels

Campaign Capabilities

AUDIENCE PROFILING

There is no one-size-fits-all demographic, so why should we market to people like there is? We use first and third party data to uncover the unique segments that resonate with your brand so you can make better business decisions. We use these insights to inform creative messaging, media plans, and marketing opportunities.

CONSUMER PROFILES
COMPETITIVE ANALYSIS
MARKET RESEARCH

CAMPAIGN STRATEGY

Truths and insights guide all our work, so our campaign development starts with the strategy -- we get a clear understanding of your business, audience, industry, competitors and measures of success. With this foundational understanding, we draft our strategic brief to ensure strategic alignment and provide clarity for creative development.

STRATEGIC KICK-OFF
INDUSTRY & COMPETITIVE AUDITS
CREATIVE & CHANNEL AUDITS
AUDIENCE RESEARCH & PROFILING
STRATEGIC BRIEF

COMMUNICATIONS STRATEGY

Our creative, social, and Media teams develop their cohesive communication strategies that define when, where and how your campaign will come to life - aka how your consumers will interact with your campaign, and how the campaign will drive the measurable results we’re collectively invested in.

CHANNEL STRATEGY
CHANNEL PLAN
MEASURES OF SUCCESS

CAMPAIGN CREATIVE DEVELOPMENT

Our creative, strategy, media, social, and studios teams work collaboratively to develop integrated, comprehensive solutions for your campaign. We work together from the start because if we treat any aspect like an afterthought, your audiences will feel it. We deliver multiple solutions for the problem we’re solving because there is always more than one way in.

CREATIVE CONCEPTS
TACTICAL APPLICATIONS
FINAL CREATIVE CONCEPT

CAMPAIGN PRODUCTION

Our teams can turn any concept into the tangible assets that will be shared with your audiences. Whether your distribution plan calls for digital assets, video, print, out-of-home, broadcast TV, or radio, our team can bring it to life for you.

PRODUCTION PLANNING
VIDEO & PHOTOGRAPHY PRODUCTION
DIGITAL PRODUCTION
QA
VENDOR MANAGEMENT
ASSET TRAFFICKING

MEDIA PLANNING & BUYING

Seeing data as dots on an unfolding map helps us discover where your audience is now and predict where they’re headed. The more narrow the path you draw, the easier it is to spend money targeting the right people at the right time. We create media plans that are informed by data, influenced by creative, and built with flexibility to optimize as the campaign progresses. Whether it’s digital marketing to integrated campaigns, we create media plans that will move the needle.

INTEGRATED MEDIA PLANNING
DIGITAL MARKETING
PAID SOCIAL MEDIA
EXPERIENTIAL MARKETING

CAMPAIGN MONITORING & ANALYTICS

Everything we do is about driving measurable returns. Without a partner that can evaluate and report in real-time, those opportunities become like those trees that fall in forests with no one around to hear them. We monitor campaigns while they are running and provide actionable insights at a regular cadence to ensure campaign performance is at its highest. From digital media and online measurement to offline sales metrics to brand lift studies, we ensure you have the data you need to attribute campaigns to real business results.

CAMPAIGN MANAGEMENT
ONGOING OPTIMIZATION
PERFORMANCE ANALYSIS
FISCAL MANAGEMENT

Social Media Capabilities

SOCIAL MEDIA STRATEGY

We evaluate your current channels and those of your competitors to inform a strategic, actionable plan that aligns your content to your business goals.

INSIGHTS INTO CUSTOMER & INDUSTRY TRENDS
COMPETITOR SHARE OF VOICE
BRAND TONE OF VOICE GUIDELINES
SOCIAL CONTENT & ENGAGEMENT STRATEGY
THREE-MONTH SOCIAL EDITORIAL CALENDAR

SOCIAL MEDIA MANAGEMENT

Move beyond posting content and into business-growing relationship building. Our management strategy fans the flames of conversations already happening and engages with consumers, converting likes into meaningful relationships.

COMMUNITY-BUILDING & DAILY ENGAGEMENT
SOCIAL LISTENING & MONITORING
EVENT MANAGEMENT & OFFLINE ENGAGEMENTS
PAID POST BOOSTING

REPUTATION MANAGEMENT

Conversations about your brand are already happening online, and without social listening, you have little insight into what people are saying. We monitor reviews and social posts across all channels to amplify the positive, convert the neutral, and remedy the negative whenever possible.

SOCIAL MEDIA CRISIS RESPONSE PLAN
BRAND HEALTH & SENTIMENT TRACKING
MONITORING & ENGAGEMENT WITH REVIEWS

SOCIAL ANALYTICS REPORTING

We bring leading social data technology together with human insights to optimize your daily social presence, validate what’s working, and show you opportunities for improvement.

MONTHLY, QUARTERLY, AND/OR YEARLY REPORTS
STRATEGY ASSESSMENTS
CONTENT OPTIMIZATIONS

SOCIAL CONTENT PRODUCTION

The quality of your content has the power to move people in one way or another. Our in-house studio team and social media experts create and share scroll-stopping, analytical, responsive, and strategic content.

SOCIAL POSTING GUIDES & SCHEDULING
CAPTURING & RETOUCHING STILL IMAGERY & VIDEO
EPHEMERAL CONTENT

INFLUENCER MANAGEMENT

Our influencer marketing programs show that the right strategy in the right hands can deliver better results for less. We find our way into audience segments you may have not even considered, opening doors to exciting opportunities.

STRATEGY & VENDOR RESEARCH
AMBASSADOR PROGRAMS
BRAND COLLABORATIONS
INFLUENCER RELATIONS

SOCIAL CAMPAIGN & ACTIVATIONS

Use social media to extend campaigns and promotions while gaining new fans. By amplifying your brand’s voice, we give audiences refreshing ways to engage with you.

SOCIAL CAMPAIGN STRATEGY
SOCIAL ACTIVATION IDEAS & CONCEPTS
SOCIAL MEDIA BUYING
CAMPAIGN REPORTING