The CareArc project was a complete overhaul of the brand, including a new name, identity, and brand strategy. The new design system was created to be used in a variety of ways, and set it apart from any other healthcare organization in the area. Bright colors and bold font choices emphasize the friendly atmosphere and make the brand less institutional, which is a sets them apart from their competitors.
Flint Hills Community Health Center, located in Emporia, KS, was having branding problems. The health center had several issues that needed to be solved. First, they had a very long name that was forgettable, plus many of their competitors in Northeast Kansas also used the name Flint Hills. Second, the community still referred to the health center as the Lyon County Health Department, which it had evolved from. Lastly, due to these issues, it was thought of a health provider of last resort and only for those who are needy.
To solve these problem, we created a brand strategy for the company, showing where they could compete and allowing them to position themselves successfully in the marketplace. Based off that position, we engaged the whole company in a renaming process. This gave us more ideas and helped boost the company culture. With the new name and position, we created a brand identity, website, and marketing materials.
The brand of CareArc was modernized. We focused on the problems that people have with traditional healthcare and tried to solve them. CareArc is positioned as a health center for those who are busy with life, so they provide many healthcare services conveniently and affordably under one roof, so people can get back to living their life without the hassle.
We created a vibrant identity with bright colors and modern fonts. We spread this new identity, not only through the new website and marketing materials, but through the health center itself.
CareArc's website is its most important marketing tool, and in the past it was underutilized. The website was rebuild from the ground up with the user's journey in mind. We added more functionality, keyword focused content, and optimized its SEO.
The website now attracts new patients and in some cases, is the deciding factor when choosing a new provider.
Non-Profits that we have worked with
